Final Project in Digital Product Management: From Idea to Implementation

Course overview

Development of a digital final project 1. Introduction to Digital Product Management - Overview of digital product management - Fundamentals of product development - Project goals and definition - Introduction to personal projects 2. User Research - Techniques of user research - User surveys and interviews - Creating user personas - Usability testing 3. Market Research - Market analysis and competitive research - Conducting a SWOT analysis - Trend analysis in various industries - Identifying target groups 4. Idea Validation - Methods for idea validation - Prototyping and testing - Incorporating feedback mechanisms - Basics of A/B testing 5. Project Management Methods - Introduction to agile methods (Scrum, Kanban) - Planning and executing projects - Resource management - Stakeholder management 6. Ideation Techniques - Creative methods for idea generation - Mind mapping and brainstorming - Workshops for idea development - Evaluating and selecting ideas 7. Decision Making and Prioritization - Techniques for decision making - Applying prioritization frameworks - Risk analysis in the decision-making process - Validating assumptions 8. Presentation Techniques - Effective communication strategies - Creating presentations - Storytelling for products - Presentation techniques and feedback 9. Final Project - From Idea to Implementation - Development of the personal project - Presentation of the project before a panel - Reflection on the personal learning process - Gathering peer feedback 10. Legal Foundations in Digital Product Management - Data protection and IT security - Terms of use and contracts - Copyright and intellectual property - Compliance requirements and best practices 11. Technological Understanding for Product Managers - Basics of software development - Familiarity with technologies and tools - System architecture and APIs - Technical communication with development teams 12. Market Launch and Go-to-Market Strategies - Strategies for market launch - Marketing and sales strategies - Measuring market success - Feedback loop after the launch

Upcoming dates

• 2026-09-06T22:00:00.000Z · 2028-09-06T22:00:00.000Z · Berlin · Combined Learning
• 2026-09-06T22:00:00.000Z · 2027-09-06T22:00:00.000Z · Dortmund · Combined Learning
• 2026-09-07T22:00:00.000Z · 2027-09-07T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-09-07T22:00:00.000Z · 2027-09-07T22:00:00.000Z · Hamburg · Combined Learning
• 2026-09-08T22:00:00.000Z · 2028-09-10T22:00:00.000Z · München · Combined Learning