AI Marketing Manager

Course overview

Artificial Intelligence is simultaneously transforming planning, production, and evaluation in marketing. This training course conveys the tasks of an AI Marketing Manager: utilizing AI throughout the entire marketing process, from campaign ideas to management and evaluation, while ensuring brand quality. Planning campaigns with AI The benefits of AI begin before the first text, namely in research and conception. - Accelerate market, competition, and trend research with AI support - Develop, evaluate, and elaborate campaign ideas into concepts - Describe customer segments and tailor messages accordingly Orchestrating campaigns across channels The management task lies in the interplay of channels, not in individual contributions. - Plan channel mix, timing, and frequency according to campaign goals - Distribute budgets across channels and justify reallocations as needed - Set target values for each channel and clearly assign responsibilities - Ensure message consistency through processes and approvals instead of rework Personalization and automation in marketing Automation is worthwhile where volume and repetition come together. - Identify and automate recurring marketing tasks, such as ad variants, product texts, or editorial plans - Efficiently vary content for different recipient groups - Recognize the limits of automation and establish human oversight Measuring impact and optimizing cannot be separated - Define key figures for campaigns and evaluate them with AI support, from reach to conversion - Set up A/B comparisons and translate results into the next round - Prepare reports for decision-makers in an understandable manner, with clear recommendations instead of data graveyards Legal and ethical guidelines in marketing - Observe labeling obligations and copyright issues with AI content - Ensure transparency about AI use towards customers - Comply with GDPR principles regarding data for personalization Collaboration with agencies and departments AI is also changing the division of labor between internal and external parties. - Specify briefings to service providers so that results are usable - Clarify rules for AI use with agencies and partners - Structure coordination with sales and product managers - Make approval processes for AI-supported content binding This training conveys how Artificial Intelligence can be structured and responsibly used in the planning, management, and evaluation of marketing measures.

Upcoming dates

• 2026-10-20T22:00:00.000Z · 2026-12-22T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-10-20T22:00:00.000Z · 2026-12-22T23:00:00.000Z · Frankfurt am Main · Hybrid Learning
• 2026-11-03T23:00:00.000Z · 2027-07-03T22:00:00.000Z · Frankfurt am Main · Hybrid Learning
• 2026-11-03T23:00:00.000Z · 2027-07-03T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-17T23:00:00.000Z · 2027-01-19T23:00:00.000Z · Virtuelles Klassenzimmer