Analytics in Product Management

Course overview

Managing products means reading the market and numbers simultaneously. The training course Analytics in Product Management combines strategic marketing from analysis to controlling with a continuous project workflow and the work on extensive documents. It demonstrates how market analysis, project management, and documentation interact. Marketing The course covers analysis, strategy, tools, and success control in marketing. Basics, internal and external situational analysis Buyer behavior, psychological models, and market research Quantitative and qualitative marketing goals, strategies, and positioning Brand management and marketing mix with the four Ps Project Management The course covers the project workflow in ten steps from idea to completion. Definition, differentiation, and roles in project management Approaches from classical to hybrid to agile Clarification of tasks, goal definition, and environmental analysis Risks, opportunities, phases, milestones, and work packages MS Word Advanced The course covers techniques for extensive Word documents. Designs, templates, and document templates Outlines, references, and directories Layout design, graphics, and SmartArts Inserting diagrams, tables, and objects The training connects marketing analysis and project methodology with the clear preparation of results. This allows for the preparation, implementation, and traceable documentation of product decisions.

Upcoming dates

• 2026-09-27T22:00:00.000Z · 2027-01-17T23:00:00.000Z · Recklinghausen, Westfalen · Combined Learning
• 2026-09-27T22:00:00.000Z · 2027-01-17T23:00:00.000Z · Eberswalde · Combined Learning
• 2026-09-27T22:00:00.000Z · 2026-11-22T23:00:00.000Z · Heilbronn, Neckar · Combined Learning
• 2026-09-27T22:00:00.000Z · 2027-01-17T23:00:00.000Z · Berlin · Combined Learning
• 2026-09-27T22:00:00.000Z · 2026-11-22T23:00:00.000Z · Berlin · Combined Learning

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