Branding with AI

Course overview

A successful customer journey connects targeted content marketing with a consistent focus on the needs of customers. In this course, you will learn to strategically develop customer journeys, plan relevant content across all touchpoints, and optimize the success of your measures using analyses, key figures, and AI-supported methods. Content: Understand the fundamentals of content marketing and its placement within the marketing mix and customer lifecycle Differentiate between customer journey, buyer journey, and consumer journey, and apply suitable models Develop and align marketing goals such as brand awareness, lead generation, conversion, customer retention, and upselling Select target groups, personas, keywords, and suitable marketing channels for a customer journey Conduct content analyses, keyword research, and content audits to develop a content strategy Plan and visualize customer journeys using models such as AIDA, sales funnel, or moments of truth Analyze touchpoints, customer needs, expectations, and behaviors, and integrate them into the journey Create content maps, storyboards, and swimlane diagrams for cross-channel marketing measures Plan and evaluate content distribution through SEO, content promotion, native advertising, and other measures Continuously improve customer journeys using key figures, A/B tests, and AI-supported analysis and optimization methods Perspectives: These competencies are particularly in demand in the areas of content marketing, online marketing, performance marketing, e-commerce, CRM, customer experience management, social media marketing, as well as in marketing departments, agencies, and digital companies. If you have any questions about this or about combination options, please feel free to contact our consulting team.

Upcoming dates

• 2027-01-11T23:00:00.000Z · 2027-01-24T23:00:00.000Z · Amberg, Oberpfalz · Blended Learning
• 2027-01-11T23:00:00.000Z · 2027-01-24T23:00:00.000Z · Aachen · Blended Learning
• 2027-01-11T23:00:00.000Z · 2027-01-24T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2027-01-11T23:00:00.000Z · 2027-01-24T23:00:00.000Z · Ansbach, Mittelfranken · Blended Learning
• 2027-01-11T23:00:00.000Z · 2027-01-24T23:00:00.000Z · Altenburg, Thüringen · Blended Learning

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