Effectively Using Business Model Canvas in Digital Product Management

Course overview

Business Model Canvas: Effective Use in Digital Product Management 1. Introduction to the Business Model Canvas - What is the Business Model Canvas? - The 9 building blocks of the Business Model Canvas - Application of the Canvas in digital product management 2. Digital Business Models - Characteristics of digital business models - Comparison of traditional and digital business models - Examples of digital business models 3. Value Proposition Canvas - Introduction to the Value Proposition Canvas - Identifying the needs of the target audience - Developing compelling value propositions 4. Financial Planning and Capital Requirements - Creating a financial plan - Determining capital requirements - Financing options for digital products 5. SaaS Models and Pricing Strategies - What are SaaS models? - Pricing approaches in SaaS - Developing effective pricing models 6. Investment Planning in Digital Product Management - Basics of investment planning - Risk analysis and opportunity assessment - Making investment decisions 7. Unit Economics and Profitability - Understanding unit economics - Calculating profitability - Cost and revenue optimization 8. Product Strategy and Roadmapping - Developing a product strategy - Roadmapping for digital products - Prioritizing features and time-to-market 9. Final Project: Applying What You've Learned - Creating your own business model - Presenting the model with BMC and VPC - Feedback and reflection on the results

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-05-03T22:00:00.000Z · München · Combined Learning
• 2026-08-05T22:00:00.000Z · 2028-02-06T23:00:00.000Z · München · Combined Learning
• 2026-08-05T22:00:00.000Z · 2028-02-06T23:00:00.000Z · Hamburg · Combined Learning
• 2026-08-05T22:00:00.000Z · 2027-05-06T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-09T22:00:00.000Z · 2027-05-10T22:00:00.000Z · München · Combined Learning