Content Creation with Generative AI

Course overview

This training shows how generative AI can specifically support the creative work process in the areas of text, image, and visual concepts. Participants will learn to practically use AI tools to develop content faster, structure ideas more effectively, and make creative workflows more efficient. The focus is on direct practical transfer for individuals in content, marketing, and communication. Creating Text Content with AI Generative AI can support texts of various types—from the initial idea to the finished draft in significantly less time. - Develop texts for different formats and channels - Control tone and style purposefully - Iteratively improve and adjust drafts Developing Image Ideas and Visual Concepts AI tools enable quick sketching of visual ideas and making creative concepts tangible—without elaborate design processes. - Describe and generate image ideas - Develop visual concepts for communication purposes Supporting Creative Processes AI takes over repetitive tasks in the creative process, thus creating more space for strategic and design thinking. - Purposefully stimulate idea generation with AI - Overcome creative blocks with AI impulses - Quickly explore variants and alternatives - Early check of draft quality Producing Content Faster With the right use of AI, production speed can be noticeably increased without compromising content quality. - Accelerate production processes with AI - Develop reusable templates and structures - Significantly reduce effort for standard formats Preparing Drafts for Communication and Design AI helps create initial drafts and rough versions that serve as a basis for further editing. - Structure communication drafts for preparation - Develop design ideas as a foundation for implementation Integrating AI into Creative Workflows For AI to be beneficial in the long term, it must be meaningfully integrated into existing processes—this content shows how to achieve that. - Analyze and optimize existing creative workflows - Purposefully deploy AI tools at the right points - Clearly define collaboration between humans and AI - Ensure sustainable benefits in everyday work

Upcoming dates

• 2026-08-16T22:00:00.000Z · 2207-02-16T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-23T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-09-20T22:00:00.000Z · 2027-03-20T23:00:00.000Z · Virtuelles Klassenzimmer