Content in Digital Marketing

Course overview

Content in Digital Marketing: Development of a Comprehensive Digital Marketing Strategy The Digital Marketing training "Content in Digital Marketing" covers various areas and channels of digital marketing. It teaches the development of an overarching strategy and discusses how to define the brand core, objectives, target audience, and suitable channels within the framework of strategic content creation. Additionally, you will learn to create target audience-oriented content for websites and social media channels and ensure that you can be found on Google. Course Content 1. Strategy in Digital Marketing Strategy development in Digital Marketing Goal setting and Customer Journey 2. Digital Channels Digital Marketing with search engines and social media Affiliate Marketing and Email Marketing B2B Marketing and cross-media marketing 3. Social Media and Content Strategy and Corporate Content in Social Media Owned and Paid Media, Change Management, and Monitoring Social Networks and Social Media Management 4. Content Marketing and Production Strategic Content Marketing Content Planning and Content Management Formats and Content Production WordPress Basics 5. Monitoring and Legal Aspects Key figures, Monitoring, and Controlling Legal aspects in Digital Marketing Thematic Positioning in Modern Online Marketing This area encompasses the strategic tools of digital marketing. Organic and paid visibility is built through Search Engine Optimization (SEO) and Search Engine Advertising (SEA), while Inbound Marketing specifically connects Content Marketing and Email Marketing (E-Commerce). Furthermore, the targeting of the audience along the Customer Journey is deepened through Social Media Marketing and Influencer Marketing. Precise targeting minimizes wastage. The core of data-driven Performance Marketing consists of web analytics for conversion optimization, increasing lead generation, and utilizing Affiliate Marketing.

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning