Content Optimization, SEO Audits, and Rankings

Course overview

The training "Content Optimization, SEO Audits, and Rankings" combines SEO content and content optimization, search engine optimization (SEO), and SEO audits, rankings, and visibility. The focus is on target groups and key figures as well as the practical application of the associated technical terms and work steps. SEO Content and Content Optimization • Planning search engine optimized content based on topics and keywords using practical examples • Structuring texts, headings, and meta descriptions with accompanying exercises • Checking content for relevance and readability, including documentation of results • Evaluating performance and revising existing content Search Engine Optimization (SEO) • Functionality of search engines and ranking factors • On-page and off-page measures • Preparing content and structure for search queries • Reviewing SEO measures with key figures SEO Audits, Rankings, and Visibility • Conducting SEO audits for websites • Analyzing rankings and search engine results pages (SERP) • Assessing visibility over time • Prioritizing and documenting measures Target Groups and Key Figures • Target group analysis and building personas • Defining goals and key figures • Evaluating results with appropriate tools • Deriving measures and adjusting planning The training connects SEO content and content optimization and search engine optimization (SEO) and imparts knowledge in SEO audits, rankings, and visibility as well as target groups and key figures. The professional relationships are addressed in the context of content optimization, SEO audits, and rankings.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Dresden · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Hannover · Blended Learning

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