Data-Driven Web Development

Course overview

This training provides essential knowledge in data-driven web development with Python as well as in strategic online marketing. The focus is on combining technical and analytical skills to effectively plan, implement, and optimize digital marketing strategies. You will learn how to develop meaningful online marketing strategies and the role SEO plays in this. The combination of technical know-how and strategic marketing knowledge qualifies you for tasks at the intersection of web development and digital marketing. Search Engine Marketing and SEO Strategies: Develop a deep understanding of search engine marketing and improve your SEO skills. Learn how to increase your reach through online marketing and SEO. Keywords related to the customer journey Conducting thorough keyword analyses On-page and off-page SEO optimizations Creating campaigns in the search network and display ads Adjusting Google Ads and SEA Data Science in Online Marketing: Use data science to make informed marketing decisions and keep your business competitive. Link data science with online marketing for better results. Using statistics for deeper insights Integrating data science in a business context Understanding the CRISP-DM process model Exploring bias and trustworthy AI Tools for risk assessment HTML and CSS for Your Web Projects: Master the basics of HTML and CSS to develop appealing and functional websites. Use CSS and HTML as a foundation for your online marketing. Basic HTML and CSS structures Text formatting, lists, and tables Stylesheets for responsive web design Debugging websites to upload and adjust them Strategic Marketing Management: Enhance your marketing management with strategic approaches that include online marketing and SEO to operate in the digital market. Strategic situation analysis Buyer behavior and competitive orientation Comprehensive marketing strategies Brand management and product policy Deepening Online Marketing Skills: Strengthen your role as an online marketing manager by focusing on various aspects, including SEO and social media marketing. Tasks and responsibilities of an online marketing manager Legal aspects in online marketing Digital brand development and communication policy Various forms of online advertising and web analysis Programming with Python for Web Developers: Learn programming with Python to expand your skills in data-driven web development and online marketing. Python is a key tool in digital marketing. Introduction to Python as the foundation of your web programming Using local and global variables Loops and string methods for dynamic websites Applying Python in online marketing, with data visualization Deepen your knowledge in online marketing and SEO and implement the insights from this course in your company. The training combines knowledge from web development with Python, data-driven marketing, and strategic online marketing. Participants acquire practical knowledge in the areas of SEO, data science, HTML/CSS, and digi…

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-05-09T22:00:00.000Z · Erfurt · Blended Learning
• 2026-08-02T22:00:00.000Z · 2027-05-09T22:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-08-02T22:00:00.000Z · 2027-05-09T22:00:00.000Z · Bergisch Gladbach · Blended Learning
• 2026-08-02T22:00:00.000Z · 2027-05-09T22:00:00.000Z · Hamburg · Blended Learning
• 2026-08-02T22:00:00.000Z · 2027-05-09T22:00:00.000Z · Freiburg im Breisgau · Blended Learning