Design Thinking with Branding

Course overview

The training "Design Thinking with Branding" imparts structured problem-solving methods with a focus on branding. It is practically oriented, logically justified, and comprehensible without prior knowledge. The emphasis is on creative processes and brand-related solutions. !Fundamentals of Design Thinking and Branding *Understand the principles of Design Thinking *Classify the role of branding in the innovation process *Apply the phases of Design Thinking in a structured manner *Clarify the framework conditions and goals in branding !User and Brand Perspective *Systematically capture user needs *Integrate brand values into the Design Thinking process *Define problem statements from the user and brand perspective *Document insights in a structured manner !Idea Generation and Prototyping *Apply creative methods in Design Thinking *Develop ideas related to branding *Create simple prototypes for brand impact *Further develop solutions in a team !Testing and Further Development *Test prototypes with users *Evaluate feedback on brand perception *Derive optimization of solutions *Prepare results for further processes The training qualifies participants for methodological involvement in innovation and branding projects. It enables the application of Design Thinking with a brand focus. The qualification supports entry into creative and strategic fields.

Upcoming dates

• 2026-08-27T22:00:00.000Z · 2026-11-18T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-27T22:00:00.000Z · 2027-02-10T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-27T22:00:00.000Z · 2026-11-18T23:00:00.000Z · München · Hybrid Learning
• 2026-08-27T22:00:00.000Z · 2026-11-18T23:00:00.000Z · Aachen · Hybrid Learning
• 2026-08-27T22:00:00.000Z · 2026-11-18T23:00:00.000Z · Berlin · Hybrid Learning