Design Thinking with Branding

Course overview

The training "Design Thinking with Branding" imparts structured problem-solving methods with a focus on branding. It is practice-oriented, logically justified, and comprehensible without prior knowledge. The emphasis is on creative processes and brand-related solutions. Basics of Design Thinking and Branding Understand the principles of Design Thinking Classify the role of branding in the innovation process Apply the phases of Design Thinking in a structured manner Clarify the framework conditions and goals in branding User and Brand Perspective Systematically capture user needs Integrate brand values into the Design Thinking process Define problem statements from user and brand perspectives Document insights in a structured manner Idea Generation and Prototyping Apply creative methods in Design Thinking Develop ideas related to branding Create simple prototypes for brand impact Further develop solutions in a team Testing and Further Development Test prototypes with users Evaluate feedback on brand perception Derive optimization of solutions Prepare results for further processes The training qualifies participants for methodological involvement in innovation and branding projects. It enables the application of Design Thinking with a brand focus. The qualification supports entry into creative and strategic fields.

Upcoming dates

• 2026-10-14T22:00:00.000Z · 2027-03-31T22:00:00.000Z · Bremen · Hybrid Learning
• 2026-10-14T22:00:00.000Z · 2027-03-31T22:00:00.000Z · Frankfurt am Main · Hybrid Learning
• 2026-10-14T22:00:00.000Z · 2027-03-31T22:00:00.000Z · Osnabrück · Hybrid Learning
• 2026-10-14T22:00:00.000Z · 2027-03-31T22:00:00.000Z · Bochum · Hybrid Learning
• 2026-10-14T22:00:00.000Z · 2027-03-31T22:00:00.000Z · Rosenheim, Oberbayern · Hybrid Learning