DevOps Fundamentals and AI-Powered Marketing Campaigns

Course overview

Objective The training program provides a comprehensive understanding of the principles and practices of DevOps as well as the creation of marketing campaigns incorporating Artificial Intelligence. The content is designed to enhance IT skills and increase the efficiency of marketing campaigns through the use of AI. Content The course "DevOps Foundation Fast Track" covers the introduction to DevOps, its values and principles, as well as the associated culture and collaboration. Topics such as agile methods, service management, roles, and toolchains in the DevOps environment are explained. Central DevOps practices, continuous integration, delivery and deployment, testing methods, and quality assurance are also covered, along with containers, microservices, and open source. Lean thinking, lean production, and the tool landscape in the DevOps context are additional components. Metrics, KPIs, performance measurement, change management, and resilience are also discussed, as well as Scrum, Kanban, and scaled agile frameworks. Innovative practices such as ChatOps, Dojo, and experiments, as well as value stream mapping and constraint management, round off the module. The course "Marketing: Campaign Creation with AI" focuses on the strategic conception, planning, management, and measurement of marketing campaigns. Content includes campaign goals and types, target audience engagement, and core messages. The selection of channels and touchpoints, the design of the customer journey, and the creation of campaign assets are addressed. A focus is placed on campaign setup, process automation, and analysis of campaign performance as well as result presentation. The integration of AI for scaling and automating campaigns is a central theme.

Upcoming dates

• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Bielefeld · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Dortmund · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Magdeburg · Combined Learning