The Canvas Method in Product Management

Course overview

Objective "The Canvas Method in Product Management" teaches various canvas tools and demonstrates how the canvas method can be used in product management for strategy development, business model analysis, and user-centered product development. This training provides a structured overview of the central canvas variants - from Business Model Canvas to Value Proposition Canvas to Lean Canvas - and shows when which canvas method is appropriate. The course is aimed at product managers who want to use the canvas method as a visual thinking and communication tool. The seminar integrates AI tools that enrich the canvas method through analysis and idea generation. Content (Selection) Overview of the Canvas Method: Variants & Areas of Application Business Model Canvas: Structure, Elements & Application Value Proposition Canvas: Customer Needs & Value Proposition Lean Canvas: The Canvas Method for Startups & New Products Product Canvas: The Canvas Method for Product Planning Canvas Method in Product Development: Practice & Workshops AI Tools for the Canvas Method: Analysis & Idea Generation Using the Canvas Method for Stakeholder Communication Integrating the Canvas Method into Agile Processes Avoiding Common Mistakes When Using the Canvas Method Working Method This training is workshop-based: Various canvas variants are applied in direct exercises. The training is designed as an interactive seminar in which AI tools enrich the canvas method through analysis. Competencies (Outcome) Know & apply various variants of the canvas method Select the appropriate canvas method for one's own product context Use AI tools for the canvas method Prepare & communicate the results of the canvas method for stakeholders Establish the canvas method as a permanent planning tool Career Perspectives and Practical Application The canvas method is a universally applicable tool in product management, business development, and strategy roles. Graduates develop and communicate product and business strategies in a structured and convincing manner. Tools (Examples) Miro, Figma, ChatGPT, Claude, Notion, Strategyzer, Confluence Summary This course teaches the canvas method as a strategic thinking tool for product management. Participants learn to visually structure complex product and business strategies and make them understandable for all stakeholders.

Upcoming dates

• 2026-09-02T22:00:00.000Z · 2026-11-24T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-09-02T22:00:00.000Z · 2027-02-16T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-09-02T22:00:00.000Z · 2026-11-24T23:00:00.000Z · Köln · Hybrid Learning
• 2026-09-02T22:00:00.000Z · 2027-02-16T23:00:00.000Z · Köln · Hybrid Learning
• 2026-10-06T22:00:00.000Z · 2027-01-06T23:00:00.000Z · Virtuelles Klassenzimmer