Digital Marketing

Course overview

The course covers modern and digital marketing and communication forms. Topics include market research, target group analysis, and communication strategies, as well as various marketing forms such as content, SEO, and social media marketing. Knowledge of the use of web analytics, chatbots, and artificial intelligence in the mentioned area rounds off the course. Fundamentals of Marketing Digital Marketing and Content: SEO/SEA, GEO, Google Ads and PPC, Cross-Channel and Cross-Media Artificial Intelligence (AI) in the Work Process Web Analytics, Data Driven and Social Media Monitoring Chatbots and Dialogue Design Success Measurement, Conversion Optimization, and Budgeting Legal Framework Conditions Project Work in Digital Marketing Changes are possible; the course content is regularly updated.

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Aachen · Combined Learning
• 2026-10-18T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-18T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Bonn · Combined Learning
• 2026-10-18T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Braunschweig · Combined Learning
• 2026-10-18T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Bremen · Combined Learning