Digital Marketing Basics

Course overview

This training covers the fundamentals of digital marketing in the marketing context. It imparts core competencies in the planning, implementation, and analysis of digital marketing measures as well as in strategic marketing management. Marketing Fundamentals and Strategy Strategic situation analysis and competitive orientation Determinants and typology of consumer behavior Marketing strategies and positioning Brand management Product, price, and communication policy Service marketing and international marketing Strategy development in online marketing Digital brand development Tasks and competencies of the online marketing manager Legal aspects Online Marketing Tools and Analysis Strategies, channels, goals, and target groups in online marketing Customer experience and touchpoint management SEO and SEA Social media marketing Forms of online advertising Web analysis Content Marketing and Creation Types of content and content marketing methods Research techniques, creativity techniques, and idea evaluation Resource planning and management Text production, writing techniques, and text design Audio design, audio formats, and platforms Content distribution and content controlling Digital Media and Technology Fundamentals and specifics of digital media management Media and project planning Media management and media ethics Fundamentals of information and media technology Web technology and multimedia technology Fundamentals of media distribution and its media legal aspects

Upcoming dates

• 2026-08-16T22:00:00.000Z · 2027-01-31T23:00:00.000Z · Eberswalde · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-07-18T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-01-31T23:00:00.000Z · Erfurt · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-07-18T22:00:00.000Z · Berlin · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-07-18T22:00:00.000Z · Augsburg, Bayern · Blended Learning