Digital Marketing, Data and Digital Brand Management

Course overview

Online Marketing: Strategy Development and Focus on Social Media This module provides you with comprehensive strategy development as well as an overview of the various subfields of online marketing. You will learn about the structure and functions of the most important social media platforms and successfully develop advertisements and campaigns for these channels. Additionally, you will deal with the effective use of data sources, the definition of KPIs for measuring the success of strategic decisions, and gain insights into the applications of AI tools in marketing. In the area of brand building, you will become familiar with strategies and techniques to develop a strong brand identity. Course Content 1. Module Topics - Online Marketing and Social Media Marketing Strategy development, goal setting, and customer journey Online marketing with search engines and social media Affiliate marketing and email marketing Content marketing, B2B marketing, and cross-media marketing Strategy and corporate content in social media Owned and paid media, change management & monitoring Social networks Social media management and legal basics 2. Module Topics - Data Driven Marketing Data sources & analysis Market research & target group analysis Trend analysis & strategy development Online advertising & success measurement AI tools in marketing 3. Module Topics - Digital Brand Management Brand understanding & positioning Brand planning & implementation Brand design & corporate branding Brand communication Thematic Positioning in Modern Online Marketing This area encompasses the strategic tools of digital marketing. Organic and paid visibility is built through search engine optimization (SEO) and search engine advertising (SEA), while inbound marketing specifically connects content marketing and email marketing (e-commerce). Furthermore, the targeting of audiences along the customer journey is deepened through social media marketing and influencer marketing. Through precise targeting, wastage is minimized. The core of data-driven performance marketing consists of web analytics for conversion optimization, increasing lead generation, and utilizing affiliate marketing.

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning