Digital Marketing for Retail

Course overview

Course Objective The course examines the application of digital marketing concepts in the retail environment. The focus is on conveying content from the area of online marketing related to brick-and-mortar retail. Digital communication and advertising measures are considered in the context of customer engagement. The course places the subject matter within the framework of market-oriented information and mediation processes. Content The course provides the fundamentals of digital measures for customer communication in retail. It includes an examination of the planning and execution of online campaigns in retail. Another section highlights the role of social media, websites, and digital advertising placements. A central topic is the analysis of data-driven success metrics for evaluating digital activities. The course also addresses the creation of digital content and emphasizes the connection between online and offline offerings. Learning Objectives - Analyze digital marketing activities in the retail sector - Identify digital communication measures - Apply tools for creating web content - Execute campaigns that integrate online and offline measures Career Prospects The course content is applicable in fields such as online marketing in retail and e-commerce. Typical job areas include positions in marketing, digital communication, and customer management within retail companies. Summary The continuing education course Digital Marketing for Retail covers the teaching of concepts for integrating digital measures in the retail sector. The content provided in this course is applicable in fields such as online marketing and digital sales support.

Upcoming dates

• 2026-08-31T22:00:00.000Z · 2026-10-14T22:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-10-14T22:00:00.000Z · Mannheim · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-10-14T22:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-10-14T22:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-10-14T22:00:00.000Z · München · Combined Learning