Digital Marketing for Advertising Professionals

Course overview

Course Objective The course provides knowledge in the area of digital marketing tools that are of interest to professionals in advertising. It explains the use of online channels as well as the establishment of digital communication processes. It also presents analysis methods for capturing market structures. Furthermore, concepts for planning and implementing advertising measures in the digital space are addressed. Content The course initially discusses the fundamentals of digital communication channels. It presents the use of digital tools in the planning, execution, and monitoring of marketing measures. Methods of market and target group analysis are explained, as well as the collection of data for evaluating online activities. Another section deals with the creation of concepts for content creation for various online platforms. Additionally, the role of processes in community management and the integration of data-based evaluation methods are outlined. Finally, practical examples of digital campaigns are presented, illustrating the application of the conveyed content in concrete marketing contexts. Learning Objectives - Analyze digital communication channels and their use - Recognize methods for market and target group analysis - Create concepts for content production for online platforms - Conduct data-based evaluations to assess campaigns - Evaluate processes in community management Career Prospects The course content is applicable in fields such as online marketing, digital advertising, and content management. Typical areas of activity include tasks in social media management as well as positions in data-based analysis of market processes. The course addresses content for activities where marketing professionals use digital communication and analysis methods. Summary The course Digital Marketing for Advertising Professionals covers the basics and applications of digital marketing tools. In the context of further education, processes for planning, implementing, and evaluating online marketing measures are presented, the content of which is applicable in fields such as online marketing and content management. The presentation is based on factual information and refers to concrete application areas in digital marketing.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-01-30T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-10-31T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-30T23:00:00.000Z · Mannheim · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-10-31T23:00:00.000Z · Mannheim · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-30T23:00:00.000Z · Stuttgart · Combined Learning