Digital Marketing Manager

Course overview

Fundamentals for Digital Marketing Managers & AI Marketing Understand the role of a Digital Marketing Manager in the context of modern AI Marketing strategies Acquire in-depth knowledge in Digital Marketing, Online Marketing, and SEO Marketing Learn how AI Marketing automates processes and personalizes customer engagement Utilize Google Marketing as a central tool in daily marketing activities Strategic Campaign Planning & Channel Management Develop cross-channel strategies for SEO Marketing, Email Marketing, and Social Media Manage campaigns through targeted budget management and ROI focus Coordinate teams and external partners within complex Digital Marketing projects Analyze target audiences for precise positioning in Online Marketing Content & Performance Management Create effective content strategies focusing on SEO Marketing visibility Use AI Marketing tools for automated content creation and distribution Optimize content specifically for channels and platforms within the Google Marketing environment Analyze conversion rates and performance metrics to guide actions SEO Marketing & Visibility Building Implement on-page and off-page measures strategically to increase reach Utilize keyword research for sustainable Online Marketing placements Link SEO Marketing with AI Marketing tools for data analysis Continuously optimize to strengthen brand presence in Digital Marketing Data-Driven Decisions & Reporting Implement tools for measuring success in Digital Marketing campaigns Learn to define and interpret relevant KPIs for Online Marketing Navigate through Google Marketing reports and AI Marketing dashboards Make data-driven decisions for operational marketing optimization A Digital Marketing Manager coordinates cross-channel strategies and utilizes AI Marketing for automated processes and personalized customer engagement.

Upcoming dates

• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Aachen · Combined Learning
• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Bielefeld · Combined Learning
• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Bonn · Combined Learning
• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Dresden · Combined Learning
• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Duisburg · Combined Learning