Digital Marketing Manager, specialised in Marketing Automation

Course overview

Learn practical digital marketing and the associated skills. Key focuses include marketing strategy, social media, search engine marketing (SEM), campaign planning, ethics in online marketing, and marketing automation through artificial intelligence. Through international instructors, real-world projects, and small groups, you will learn specific tools and methods that will position you as a certified digital marketing manager. The training concludes with a certificate according to ISO standards, which is internationally recognized. Who is this course program aimed at? Career changers with an affinity for the digital world, marketing employees facing the new challenges of the digital landscape, specialists and executives from marketing, advertising, communication, PR, sales, e-business, e-commerce, business development, product management, key account management, management, strategic management, freelancers, and entrepreneurs. Content & Modules of the Course Program - Basics of Digital Marketing: This module helps career changers and newcomers to digital marketing become familiar with the terms and basics. - Digital Marketing Strategy & Concepts: With current case studies and practical examples, you will learn the definition of the marketing mix as a strategic competence for industry-independent companies. - Online Marketing, Tools & E-Commerce: Deepen your knowledge in areas such as search engine advertising (SEA), search engine optimization (SEO), keyword advertising, social media marketing, content marketing, online marketing 4.0 (e.g., affiliate marketing, influencer marketing, podcast marketing, behavioral marketing), and more. - Digital Ethics: Gain an overview of ethical questions in digitalization as well as the opportunities, risks, and application areas of digital ethics in companies. - Trends & Future / Data Driven Marketing: Engage with future trends in digital marketing such as artificial intelligence, AI, marketing automation, data analytics, and more.

Upcoming dates

• 2026-08-30T22:00:00.000Z · 2027-01-29T23:00:00.000Z · München · Combined Learning
• 2026-08-30T22:00:00.000Z · 2026-12-29T23:00:00.000Z · München · Combined Learning
• 2026-09-21T22:00:00.000Z · 2027-02-20T23:00:00.000Z · München · Combined Learning
• 2026-09-21T22:00:00.000Z · 2027-01-20T23:00:00.000Z · München · Combined Learning