Digital Marketing Manager and Digital Transformation Manager

Course overview

Companies today operate in an environment that is continuously changing due to technological innovations, altered customer behavior, and increasing market dynamics. Digital marketing serves as the strategic lever for digital transformation. Brand management, customer experience, and data-driven campaigns must be considered alongside platform strategies, business models, and processes. In this certification program, you will learn to develop and implement targeted digital marketing strategies while systematically planning, managing, and sustainably anchoring digital transformation projects. Through international instructors, real-world practice projects, and small groups, you will acquire specific tools and methods that position you in the field of Digital Transformation Management. The certification program concludes with two internationally recognized certificates according to ISO standards. Who is this training aimed at? Professionals and executives from marketing, sales, key account management, e-business, e-commerce, digital transformation managers, chief digital officers. Content and Focus Areas: Strategic Marketing, Online Marketing & E-Commerce: You will develop data-driven marketing strategies for companies, learn to successfully build and develop brands, and optimize the customer experience across all phases of the customer journey. In the online marketing module, you will deepen your knowledge in areas such as search engine advertising (SEA), search engine optimization (SEO), campaign planning, social media marketing, Meta Suite, content marketing, and e-commerce. Marketing Automation: You will learn the fundamentals of behavioral marketing and develop a basic understanding of the value creation potentials of data-driven marketing for companies. In addition to an initial insight into marketing automation tools and AI-based communication, the roles of media such as newsletters or websites in marketing automation will also be discussed. The focus is not only on external communication but also on the company itself: processes, work environments, and product development must be adjusted within a company to develop successful strategies and measures. Common pitfalls in the area of digitization and important learnings will also be addressed. Data Protection and Marketing: A prerequisite for data protection-friendly handling of data is a solid foundational knowledge of data protection regulations such as GDPR, BDSG, TDDDG, etc. You will learn the principles that are important for all data processing. Furthermore, practical examples will illustrate how data protection laws are implemented in digital marketing. A look into data security and a documentation tool for data processing will round off the course. The goal is responsible data handling in marketing and the management of opportunities and risks. Digital Transformation Management: Due to the increasing networking and complexity of the economy, environment, and society, digital transforma…

Upcoming dates

• 2026-10-11T22:00:00.000Z · 2027-04-10T22:00:00.000Z · München · Combined Learning
• 2026-10-11T22:00:00.000Z · 2027-05-10T22:00:00.000Z · München · Combined Learning