Digital Marketing with AI

Course overview

Digital marketing encompasses the planning, implementation, and evaluation of measures to address target groups through digital channels. In this course, you will learn the fundamentals of modern marketing strategies, various online marketing tools, methods of market analysis, and the use of AI for planning, personalization, and optimization of marketing measures. Content: Understand the fundamentals, tasks, and goals of marketing as well as the development of digital marketing Classify and apply various forms of online marketing such as search engine, social media, content, email, affiliate, and influencer marketing Structure marketing processes from analysis to planning, implementation, and success control Develop marketing strategies using models such as the 4 Ps, 4 Cs, and SAVE Plan product, price, distribution, and communication strategies along the product life cycle Conduct market, competition, and target group analyses and evaluate your own market position Apply marketing controlling and use key figures such as conversion rate, CPC, CTR, ROAS, ROMI, and CPO for success measurement Develop communication concepts and purposefully plan advertising forms, campaigns, and the customer lifecycle Utilize customer journey and touchpoints for lead generation, customer retention, and conversion optimization Employ AI-supported applications for data analysis, personalization, content creation, and optimization of digital marketing campaigns Perspectives: These skills are in demand in marketing and communications departments, agencies, e-commerce companies, start-ups, media companies, as well as in the areas of online marketing, digital marketing, content marketing, performance marketing, and corporate communications. If you have any questions about this or about combination options, please feel free to contact our advisory service.

Upcoming dates

• 2026-12-16T23:00:00.000Z · 2027-01-10T23:00:00.000Z · Aachen · Blended Learning
• 2026-12-16T23:00:00.000Z · 2027-01-10T23:00:00.000Z · Altenburg, Thüringen · Blended Learning
• 2026-12-16T23:00:00.000Z · 2027-01-10T23:00:00.000Z · Aschaffenburg · Blended Learning
• 2026-12-16T23:00:00.000Z · 2027-01-10T23:00:00.000Z · Ansbach, Mittelfranken · Blended Learning
• 2026-12-16T23:00:00.000Z · 2027-01-10T23:00:00.000Z · Augsburg, Bayern · Blended Learning