Digital Marketing Professional

Course overview

Module "Social Media Management": In the Social Media Management module, the focus is on digital public relations. Target-specific content is planned and created to achieve the desired responses. Social media is digital PR work. It is a very sensitive area of corporate communication. It is essential to listen carefully, have empathy, and thoroughly examine all moves in advance to support the company's goals. The Digital Marketing Professional is capable of directing and managing communication. Their deep understanding of the interconnections and network specifics gives them the necessary confidence to identify critical business areas and launch beneficial campaigns into social networks. Using best practice examples, analyses, and statistics, the peculiarities of the networks are highlighted and analyzed in detail. Suitable listening and monitoring tools are employed. Digital public relations also require potential collaborations with areas such as brand messaging, influencing, digital expertise, and other relevant fields of the social web. Data protection and media law are topics that represent sensitive components of legal usage for customer engagement, especially in today's time. Equipped with deep media competence, targeted and impactful campaigns can be planned, implemented, and measured. How high is the resonance? What data does the Share Of Voice provide? What does the sentiment look like? Which marketing mix is successful? Here, social media managers should find helpful answers. In the Social Media Management training, numerous examples and ways are shown on how successful PR work with social media functions. The demand for specialists in social media has significantly increased recently. - Social Media and Community Marketing - Social Media Networks B2B & B2C - Viral Marketing / Seeding - Target Groups and Goals / Research / Trends - Communication Planning / Social Media Guidelines - Content Marketing & Story - Messenger Marketing - Advertising Psychology / Advertising in the Social Web - Tools for Content Creation and Planning - Social Media Analysis & Monitoring - Guidelines / Crisis Communication - Media Law / Data Protection Module "Web Content Management": The basis is the own website or online shop. These internet presences need to be managed, and appropriate changes must be made to meet the company's goals. Here, websites are maintained, content is changed or added, and the performance of the pages is monitored. In web analysis, goals are controlled, and behavior is studied to achieve better conversions. The customer journey is examined. The effectiveness of campaigns is measured. Visibility in search engines is checked, and suitable measures are developed to drive optimization. With suitable Google software offerings (Google Search Console, Google Analytics, Google MyBusiness), the content is technically and content-wise checked, optimized, and managed. Meeting these requirements is the goal of the Web Content Management module.…

Upcoming dates

• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Dortmund · Blended Learning
• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Köln · Blended Learning
• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Essen, Ruhr · Blended Learning
• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Lübeck · Blended Learning
• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Stuttgart · Blended Learning