Digital Marketing Professional

Course overview

Module "Social Media Management": In the Social Media Management module, the focus is on digital public relations. Target-specific content is planned and created to achieve the desired resonance. Social media is digital PR work and a very sensitive area of corporate communication. It is essential to listen carefully, have empathy, and examine all moves in advance to support the company's goals. The Digital Marketing Professional is capable of directing and managing communication. Their deep understanding of the interconnections and network specifics gives them the necessary confidence to identify critical areas for the company and to launch beneficial campaigns into social networks. Best practice examples, analyses, and statistics illustrate the peculiarities of the networks and are analyzed in detail. Suitable listening and monitoring tools are employed. Digital public relations also require potential collaborations with areas such as brand messaging, influencing, digital expertise, and other relevant fields of the social web. Data protection and media law are topics that represent sensitive components of legal usage for customer engagement, especially in today's time. Equipped with deep media competence, targeted and impactful campaigns can be planned, implemented, and measured. How high is the resonance? What data does the Share Of Voice provide? What does the sentiment look like? Which marketing mix is successful? Here, social media managers should find helpful answers. The demand for specialists in social media has significantly increased recently.

Upcoming dates

• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Berlin · Blended Learning
• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Berlin · Blended Learning
• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Berlin · Blended Learning
• 2026-08-03T22:00:00.000Z · 2026-10-28T23:00:00.000Z · Berlin · Blended Learning