Digital Marketing

Course overview

This comprehensive training includes Digital Marketing as a channel and technical field: web technologies with CMS and UX, alternative advertising networks, and AI content for web presences. Your competencies Maintain websites using a CMS and utilize Webflow in basic terms Check pages according to UX/UI and accessibility criteria Create and evaluate channel tests on alternative networks Assess alternative networks like Pinterest, X, and Snapchat for offers Create texts, images, and videos for Digital Marketing using AI Web technologies in Digital Marketing Content Management Systems and basics of Webflow UX/UI design of pages and forms Accessibility of digital offerings Alternative networks in Digital Marketing Pinterest, X, and Snapchat with their own formats Suitability of alternative networks for each offer Distinction from established advertising platforms AI content for web presences AI texts for pages in the CMS Images and graphics for websites Short videos for websites and product pages Application in professional everyday life Publish and update content in the CMS Compare results of channel tests with established advertising platforms Create content variants with AI for different formats Professional fields of application Digital Marketing in companies with their own web presence Agencies for Digital Marketing and web content The position responsible for shop, marketplaces, and social commerce, on the other hand, addresses the offer "Digital Marketing Manager", while paid reach through search and social media ads is covered by the offer "Digital Marketing - Google Ads, Social Media, and Performance".

Upcoming dates

• 2026-10-30T23:00:00.000Z · 2027-06-10T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-10-30T23:00:00.000Z · 2027-02-17T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-10-30T23:00:00.000Z · 2027-06-12T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-10-30T23:00:00.000Z · 2027-02-20T23:00:00.000Z · Virtuelles Klassenzimmer