Digital Marketing

Course overview

Digital Marketing today encompasses a growing number of channels, from search engines to social media, email, and content - requiring significant coordination efforts. In this training, you will learn how to plan, manage, and evaluate these channels in digital marketing. What you will learn Management of campaigns across search engines, social media, and other digital channels Content planning and AI-supported creation of text, image, and video content Search engine optimization and fundamentals of visibility in the AI age (GEO) Automation of campaigns and communication pathways through a CRM system Evaluation of key figures for managing multiple channels Sales psychology basics for targeting audiences Legal and data protection frameworks for digital campaigns Fundamentals of web technologies and user guidance for digital presences Course Content The focus is on cross-channel coordination in digital marketing: campaigns on multiple platforms, content creation, and the integration of data in a CRM system. The topics are designed to provide guidance for managing multiple channels rather than just a single channel. Who is this training for This training is aimed at individuals with prior experience in marketing or digital customer contact functions who wish to coordinate campaigns across multiple channels, as well as career changers interested in digital marketing tasks. Your Qualification The training concludes with a certificate from the provider. Your Prospects Possible areas of application include campaign management, channel and content management, or coordinating marketing functions across multiple digital channels.

Upcoming dates

• 2026-08-30T22:00:00.000Z · 2026-12-20T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-30T22:00:00.000Z · 2027-04-11T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-09-29T22:00:00.000Z · 2027-05-11T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-09-29T22:00:00.000Z · 2027-01-19T23:00:00.000Z · Virtuelles Klassenzimmer