Digital Marketing and Event Management

Course overview

This course not only covers modern digital marketing and communication forms but also imparts essential knowledge for successful event management. On one hand, various marketing forms as well as topics such as market research, target group analysis, and communication strategies are discussed. On the other hand, the selection of the right type of event and its framework conditions, budgeting, as well as logistical and technical implementation are addressed. Digital Marketing Fundamentals of Marketing Digital Marketing and Content: SEO/SEA, GEO, Google Ads and PPC, Cross-Channel and Cross-Media Artificial Intelligence (AI) in the Work Process Web Analytics, Data Driven and Social Media Monitoring Chatbots and Dialogue Design Success Measurement, Conversion Optimization and Budgeting Legal Framework Conditions Project Work in Digital Marketing Event Management and Digital Event Planning Event Formats Fundamentals of Business Administration Legal Fundamentals Artificial Intelligence (AI) in the Work Process Event Planning On-Site and Digitally Event Logistics and Event Technology Marketing Event Management with MS Project Project Work in Event Management Changes are possible; the course content is regularly updated.

Upcoming dates

• 2026-08-30T22:00:00.000Z · 2026-10-22T22:00:00.000Z · Karlsruhe, Baden · Combined Learning
• 2026-08-30T22:00:00.000Z · 2026-10-22T22:00:00.000Z · Aachen · Combined Learning
• 2026-08-30T22:00:00.000Z · 2026-10-22T22:00:00.000Z · Albstadt, Württemberg · Combined Learning
• 2026-08-30T22:00:00.000Z · 2026-10-22T22:00:00.000Z · Aschaffenburg · Combined Learning
• 2026-08-30T22:00:00.000Z · 2026-10-22T22:00:00.000Z · Bad Homburg vor der Höhe · Combined Learning