Digital Marketing and Event Management

Course overview

This course not only covers modern digital marketing and communication forms but also imparts essential knowledge for successful event management. On one hand, various marketing forms as well as topics such as market research, target group analysis, and communication strategies are discussed. On the other hand, the selection of the right type of event and its conditions, budgeting, as well as logistical and technical implementation are addressed. An insight into the use of Artificial Intelligence in this field rounds off the course. Digital Marketing Fundamentals of Marketing Digital Marketing Artificial Intelligence (AI) in the Work Process Web Analytics and Social Media Monitoring Chatbots and Dialogue Design Success Measurement and Budgeting Data Driven Marketing Legal Framework Conditions Project Work in Digital Marketing Event Management and Digital Event Planning Event Formats Fundamentals of Business Administration Legal Fundamentals Artificial Intelligence (AI) in the Work Process On-site and Digital Event Planning Event Logistics and Event Technology Marketing Event Management with MS Project Project Work in Event Management Changes are possible; the course content is regularly updated.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-09-24T22:00:00.000Z · Karlsruhe, Baden · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-09-24T22:00:00.000Z · Aachen · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-09-24T22:00:00.000Z · Augsburg, Bayern · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-09-24T22:00:00.000Z · Bad Hersfeld · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-09-24T22:00:00.000Z · Bad Homburg vor der Höhe · Combined Learning