Digital Marketing and Project Management

Course overview

This course covers modern and digital marketing and communication forms as well as the execution of marketing projects. Additionally, you will become familiar with the terminology of modern project management, enabling you to successfully apply practical procedures and methods. Digital Marketing Fundamentals of Marketing Digital Marketing and Content: SEO/SEA, GEO, Google Ads and PPC, Cross-Channel and Cross-Media Artificial Intelligence (AI) in the Work Process Web Analytics, Data Driven and Social Media Monitoring Chatbots and Dialogue Design Success Measurement, Conversion Optimization and Budgeting Legal Framework Conditions Project Work in Digital Marketing Project Management Artificial Intelligence (AI) in Project Management Contextual Competencies in Project Management Personal and Social Competencies Technical Competencies in Project Management Project Work, Certification Preparation and Certification Examination in Project Management Changes are possible; the course content is regularly updated.

Upcoming dates

• 2026-09-20T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Augsburg, Bayern · Combined Learning
• 2026-09-20T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Berlin · Combined Learning
• 2026-09-20T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Berlin · Combined Learning
• 2026-09-20T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-09-20T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Braunschweig · Combined Learning