Digital Marketing and SEO

Course overview

Digital Marketing and SEO: Introduction to Developing a Comprehensive Digital Marketing Strategy The Digital Marketing training "Digital Marketing and SEO" introduces the development of a comprehensive digital marketing strategy and provides insights into the key areas of digital marketing. You will also learn how to optimize organic Google rankings, which factors are crucial in creating web content, and how to use them effectively. Course Content1. Strategy Development in Digital Marketing Goal Setting and Customer Journey Affiliate Marketing and Email Marketing Content Marketing, B2B Marketing, and Cross-Media Marketing 2. Social Media and Content Strategy and Corporate Content in Social Media Owned and Paid Media, Change Management & Monitoring Social Media and Social Networks Social Media Management and Legal Basics 3. Search Engine Optimization Goal Definition in Search Engine Optimization Keywords, Search Process & Ranking in SEO Onsite, Onpage & Offpage 4. Google Features & Controlling Google Features & Controlling Thematic Positioning in Modern Online Marketing This area encompasses the strategic tools of digital marketing. Organic and paid visibility is built through Search Engine Optimization (SEO) and Search Engine Advertising (SEA), while inbound marketing specifically connects content marketing and email marketing (e-commerce). Additionally, audience targeting along the customer journey is deepened through social media marketing and influencer marketing. Precise targeting minimizes wastage. The core of data-driven performance marketing consists of web analytics for conversion optimization, increasing lead generation, and utilizing affiliate marketing.

Upcoming dates

• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · München · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · München · Combined Learning