Digital Marketing

Course overview

In the field of digital marketing, one can learn how brands can be structured, positioned, and marketed in the digital space. The training provides foundational and advanced knowledge in search engine optimization (SEO), social media marketing, and key methods of content strategy. It also demonstrates which digital channels are suitable for different objectives and how to build a cohesive online branding. Another component of the course is the handling of customer databases and the planning and implementation of remarketing measures. These contents aim to make the functioning of data-driven marketing processes comprehensible. Participants gain insights into various application fields of digital marketing and learn how to develop and implement marketing strategies. The content is delivered by industry professionals who incorporate practical experiences from their work environment. The training can be completed full-time or part-time. Introduction to the online learning format Media Law Fundamentals of media law Online law (web presences, copyright, domain law) Contract law in the internet Data protection in online marketing including an introduction to the GDPR Legislation and regulations as well as principles of protected data IT security Tracking/Cookies and social media Customer Journey Mapping Introduction to customer journey Fundamentals of process management Models for creating the customer journey Visualization and measurement using tools like NPS, CSAT, and CES Integrated business processes Workflow management Branding Necessity and importance of brand management Definition and relevance of brands for customers and companies Goal of brand management Components of successful brand positioning Storytelling Fundamentals of writing for the internet Usability and readability Differences in the perception of online and print texts SEO-optimized text generation with AI tools Crisis communication in social media channels E-Commerce Strategy Introduction to e-commerce Strategic positioning of an online shop Customer service Technical infrastructure Process flows and purchasing process Returns and cancellations in e-commerce KPIs in e-commerce Lead Management Introduction to lead management Segmentation of customer groups Evaluation of leads Tools in lead management such as landing pages, social media, or email marketing campaigns Lead nurturing with objectives, strategies, and purchasing phases and handover to sales (lead routing) Data Driven Marketing Introduction to data-driven marketing with goals and relevance Definitions of targeting, retargeting, and remarketing Sociodemographic, behavioral, and qualitative customer statements Data sources such as first-party, second-party, and third-party data Logfile analyses, cookie tracking, pixel-based tracking methods, user-ID cross-device tracking, data mining, social media analysis Classification of data Forecasting, pattern recognition, grouping, and segmentation of data Digital Marketing Introducti…

Upcoming dates

• 2026-09-07T22:00:00.000Z · 2026-12-01T23:00:00.000Z · Aachen · Blended Learning
• 2026-09-07T22:00:00.000Z · 2026-12-01T23:00:00.000Z · Altenburg, Thüringen · Blended Learning
• 2026-09-07T22:00:00.000Z · 2026-12-01T23:00:00.000Z · Amberg, Oberpfalz · Blended Learning
• 2026-09-07T22:00:00.000Z · 2026-12-01T23:00:00.000Z · Ansbach, Mittelfranken · Blended Learning
• 2026-09-07T22:00:00.000Z · 2026-12-01T23:00:00.000Z · Aschaffenburg · Blended Learning