Digital Marketing with a Focus on D2C

Course overview

Course Objective In this course, digital marketing is addressed with regard to Direct-to-Consumer (D2C) approaches. The focus is on developing concepts that enable direct communication with end consumers. The content relates to imparting expertise in the area of digital communication channels and online marketing measures. The aim is to explain the theoretical foundations and practical methods in a specified context. Content The course introduces the fundamental principles of digital marketing and explains the specifics of direct communication in direct customer contact. It presents the essential communication channels and their application possibilities in the D2C sector. Another section is dedicated to the conception of digital campaigns and the development of content formats tailored to the needs of end consumers. Using case studies, analysis methods and the implementation of measures in online marketing are explained. Additionally, the role of modern web platforms and data-driven approaches in customer communication is discussed. Learning Objectives - Analyze D2C marketing measures and digital communication channels - Create concepts for addressing end consumers - Apply methods for structuring digital campaigns - Develop measures for implementing digital projects Career Prospects The course content is applicable in professional fields such as online marketing, e-commerce, digital marketing, and content management. Typical areas of activity include tasks in companies that maintain direct customer contact and design digital interfaces. Summary The course Digital Marketing with a Focus on D2C addresses approaches to designing online communication and campaigns in direct customer contact. The content taught is applicable in professional activities in the fields of digital marketing, e-commerce, and customer-related online communication.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-10-30T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-10-30T23:00:00.000Z · Mannheim · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-10-30T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-10-30T23:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-10-30T23:00:00.000Z · München · Combined Learning