Digital Marketing with Advertising Psychology

Course overview

This training course focuses on digital marketing and advertising psychology. It provides knowledge about consumer behavior, online marketing strategies, and applications in search engine marketing. Market and Advertising Psychology Purchase decisions in market psychology Influences and explanations of consumer behavior Classification and development of advertising psychology Psychological factors of advertising effectiveness Application of advertising psychological knowledge Fundamentals and Strategies of Online Marketing Tasks and competencies of the online marketing manager Legal aspects Strategy development in online marketing Digital brand development SEO and SEA Social media marketing Forms of online advertising Web analysis Specific Applications in Search Engine Marketing Keywords in relation to the customer journey Basics and execution of keyword analysis On-page and off-page optimization SEO analysis and optimization Creation of search network campaigns and ads Creation of display ads campaigns and ads Google Ads analysis SEA optimization

Upcoming dates

• 2026-08-16T22:00:00.000Z · 2027-01-03T23:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-05-23T22:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-01-03T23:00:00.000Z · Eberswalde · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-05-23T22:00:00.000Z · Eberswalde · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-01-03T23:00:00.000Z · Erfurt · Blended Learning