Digital Marketing

Course overview

This module imparts the following knowledge: - Understanding the fundamental concepts of digital marketing, along with its advantages and limitations, as well as planning and implementation. - Understanding different options for web presence and knowing how to select appropriate keywords for search engine optimization. - Familiarity with various social media platforms and the ability to set up and use commonly used platforms. - Understanding how effective social media management can support advertising and lead generation. - Using a social media management service to schedule posts and send messages. - Understanding different forms of online marketing and online advertising, such as search engine, email, and mobile marketing. - Understanding the use of analytics services to monitor, evaluate, and improve advertising campaigns. This module concludes with an ICDL exam.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2026-12-03T23:00:00.000Z · Bochum · Combined Learning
• 2026-11-08T23:00:00.000Z · 2026-12-03T23:00:00.000Z · Essen, Ruhr · Combined Learning
• 2026-11-08T23:00:00.000Z · 2026-12-03T23:00:00.000Z · Bocholt · Combined Learning
• 2026-11-08T23:00:00.000Z · 2026-12-03T23:00:00.000Z · Dortmund · Combined Learning
• 2026-11-08T23:00:00.000Z · 2026-12-03T23:00:00.000Z · Hagen, Westfalen · Combined Learning