Digital Marketing

Course overview

This module provides the following knowledge: - Understanding the fundamental concepts of digital marketing, along with its advantages and limitations, as well as planning and implementation. - Understanding different options for web presence and knowing how to select appropriate keywords for search engine optimization. - Familiarity with various social media platforms and the ability to set up and use commonly used platforms. - Understanding how effective social media management can support advertising and lead generation. - Using a social media management service to schedule posts and send messages. - Understanding different options for online marketing and online advertising, such as search engine, email, and mobile marketing. - Understanding the use of analytics services to monitor, evaluate, and improve advertising campaigns. This module concludes with an ICDL exam.

Upcoming dates

• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Lübeck · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Braunschweig · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Hannover · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Göttingen, Niedersachsen · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Halle (Saale) · Combined Learning