Digital Marketing

Course overview

Digital marketing encompasses all marketing activities conducted through digital channels. A structured approach is based on understanding how channels, target audiences, and measures interact along a customer journey. !Course Content !1. Overview and Classification *Overview of digital channels *Interaction with traditional marketing *Role in marketing and corporate strategy !2. Channels and Formats *Search, display, social, and content *Email, CRM, and partner channels *Alignment of goals and formats !3. Management and Orchestration *Campaign and funnel planning *Role of data and automation *Coordination between teams !4. Evaluation and Further Development *Key figures by channel and funnel stage *Attribution and impact measurement *Deriving strategic adjustments !Professional Relevance *Systematic development of digital customer engagement *Planned management of multiple channels *Foundation for data-driven decisions

Upcoming dates

• 2026-07-31T22:00:00.000Z · 2026-08-31T22:00:00.000Z · Hamburg · Combined Learning
• 2026-09-07T22:00:00.000Z · 2026-10-08T22:00:00.000Z · Hamburg · Combined Learning
• 2026-09-07T22:00:00.000Z · 2026-11-09T23:00:00.000Z · Hamburg · Combined Learning
• 2026-09-07T22:00:00.000Z · 2026-10-08T22:00:00.000Z · Bremen · Combined Learning
• 2026-09-07T22:00:00.000Z · 2026-11-09T23:00:00.000Z · Bremen · Combined Learning