Digital Marketing - Advertising in Digital Media

Course overview

The training course Digital Marketing - Advertising in Digital Media covers the fundamentals and application areas of digital advertising, social media marketing, SEO, SEA, web analytics, and agile project management. Topics include online marketing strategy, marketing mix, target audience determination, neuromarketing, content marketing, online law, AI in digital marketing, social media platforms, social media advertising, viral marketing, Facebook advertising, search engine optimization, Google Ads, Google Shopping, remarketing, display advertising, Google Analytics, GDPR, cookies, and tag manager. Additionally, Scrum, Scrum roles, Scrum events, product backlog, sprint backlog, Kanban, Jira, and exam preparation are addressed. The course concludes with certificates in digital marketing and project management. E-Marketing and Neuromarketing in Digital Marketing Online marketing strategy, marketing mix, and target audience determination Neuromarketing: purchasing decisions, customer psychology, and sales psychology Content marketing, creative ideas, and stylistic devices in e-marketing Online law: GDPR, copyright, and competition law in marketing AI in digital marketing: functioning of AI, critical handling, and application possibilities Exam preparation and exam for E-Marketing and Neuromarketing Social Media Marketing and Advertising in Social Media Social media platforms: Facebook, Instagram, LinkedIn, X, YouTube, and TikTok Social media strategy, crisis management, use of AI Advertising in social media and social media advertising Viral marketing with storytelling and success control Facebook advertising with Business Manager and Ads Manager Exam preparation and exam for Social Media Manager Digital Analyst with SEO, SEA, and Web Analytics in Digital Marketing Search engine optimization: functioning of search engines and search results pages Ranking factors and SEO strategy Search engine advertising with Google Ads, Google Shopping, remarketing, and keyword planner Online advertising and display advertising in digital media Web analytics with Google Analytics, GDPR, cookies, and tag manager Introduction to Google Analytics and real-time reporting Agile Project Management with Scrum in Digital Marketing Scrum Master, Product Owner, and Developer Sprint, sprint planning, daily scrum, sprint review, and retrospective Product backlog, sprint backlog, and definition of done Other methods in agile project management: Kanban, Jira, and extreme programming Exam preparation and exam for EXIN Agile Scrum

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2027-03-04T23:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-03-04T23:00:00.000Z · Aachen · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-03-04T23:00:00.000Z · Aachen · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-03-04T23:00:00.000Z · Ahrensburg · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-03-04T23:00:00.000Z · Alsdorf, Rheinland · Combined Learning