Digital Product Management, Business Model Strategy, UX/UI Design

Course overview

Digital product management with a focus on business model strategy as well as UX and UI design 1. Introduction to Digital Product Management - Role and responsibilities in product management - Product lifecycle and strategy - Competitive analysis and market positioning 2. Strategy and Business Models - Fundamentals of business model innovation - Service & pricing models - Business plan & financial plan 3. Market Analysis and Value Proposition - Target audience and value proposition - Market Value Canvas - Project days for analyzing market data 4. Agile Methods in Product Management - Introduction to agile principles - Scrum & Kanban in project management - MVP definition and product launch 5. Design Thinking for Product Development - Methods of design thinking - Ideation and prototyping - Usability tests and implementation 6. User Focus and UX/UI Design - Principles of UX/UI design - User-centered design and feedback integration - Tools and technologies for UX/UI design 7. Validation and Testing - User and task analysis - Product analytics & testing - Jobs to be done and their application 8. Final Project - Own project in the field of digital product management - Integration of user and market research - Presentation of results

Upcoming dates

• 2026-07-27T22:00:00.000Z · 2027-10-04T22:00:00.000Z · Berlin · Combined Learning
• 2026-07-27T22:00:00.000Z · 2027-03-15T23:00:00.000Z · Berlin · Combined Learning
• 2026-07-29T22:00:00.000Z · 2027-10-06T22:00:00.000Z · Berlin · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-10-17T22:00:00.000Z · Leipzig · Combined Learning
• 2026-08-23T22:00:00.000Z · 2027-04-11T22:00:00.000Z · Berlin · Combined Learning