Digital Product Management: Strategies for Business Model Development

Course overview

Digital Product Management: Strategies for the Development of Business Models 1. Introduction to Digital Product Management - Overview of digital product management - Goals and requirements for digital products - Introduction to business models and business model innovation 2. Business Model Canvas and Value Proposition - Introduction to the Business Model Canvas - Development of value propositions - Application of the Value Proposition Canvas 3. Digital Business Models - Overview of digital business models - Strategies for developing SaaS products - Analysis of success stories in the digital field 4. Financing and Investment Planning - Creation of a financial plan - Capital requirements for digital products - Investment planning and risk management 5. Pricing Models for Digital Products - Introduction to various pricing models (e.g., subscription, usage-based) - Development of a pricing strategy - Testing and validating pricing models 6. Creating a Business Plan - Structure and content of a business plan - Tips for creating a pitch deck - Presentation of the business plan to potential investors 7. Final Project: Development of a Digital Business Model - Own project for the development of a digital business model - Application of learned concepts and methods - Presentation of the project before a jury

Upcoming dates

• 2026-07-27T22:00:00.000Z · 2027-09-26T22:00:00.000Z · Köln · Combined Learning
• 2026-07-28T22:00:00.000Z · 2027-09-27T22:00:00.000Z · Köln · Combined Learning
• 2026-07-28T22:00:00.000Z · 2027-02-28T23:00:00.000Z · Hamburg · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-03-03T23:00:00.000Z · Dortmund · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-10-03T22:00:00.000Z · Virtuelles Klassenzimmer