Digital Product Management, IT Corporate Strategy, Innovation Management

Course overview

Digital Product Management focusing on corporate strategy in IT and innovation management 1. Fundamentals of Competitive Analysis - Introduction to the course - Market and competitive analysis - Target audience and value proposition - Introduction to Customer Relationship Management 2. Agile Methods and Leadership Principles - Agile methods (Scrum & Kanban) - Leadership - Change Management - OKRs (Objectives and Key Results) 3. Design Thinking - Design Thinking - Jobs to be done - Ideation & Prototyping - Project days Usability Test + Research Report 4. Strategy and Business Development - Strategy - Service & Pricing Models - Business Models - Business Plan & Financial Plan 5. Market Analysis and Value Proposition - Market and competitive analysis - Target audience and value proposition - Market Value Canvas - Project days: Defining target audience and value proposition 6. Technical Fundamentals and Software Development - Basics of software development - Data Flows - Databases - Technical onboarding into new software 7. Fundamentals of Digital Transformation - Concepts of digital transformation - Technological trends and innovations - Change management in the digital era - Strategic planning for digital transformation 8. Business Model Innovation - Methods for business model design - Evaluation and implementation of new business models - Sustainability and scaling of innovations 9. Data Analysis for Product Management - Introduction to data analysis methods - Using data for product optimization - Data visualization and reporting 10. Final Project - the digital journeyman piece - Your own project - Covering user research, market research, ideation, validation, implementation

Upcoming dates

• 2026-07-29T22:00:00.000Z · 2028-01-23T23:00:00.000Z · München · Combined Learning
• 2026-07-29T22:00:00.000Z · 2027-05-13T22:00:00.000Z · Hamburg · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-05-17T22:00:00.000Z · Köln · Combined Learning
• 2026-08-23T22:00:00.000Z · 2027-06-07T22:00:00.000Z · Hamburg · Combined Learning
• 2026-08-23T22:00:00.000Z · 2027-06-07T22:00:00.000Z · München · Combined Learning