E-Commerce in Digital Marketing

Course overview

Digital Marketing: E-Commerce in Digital Marketing The Digital Marketing training "Digital Marketing - E-Commerce in Digital Marketing" provides comprehensive knowledge to successfully develop and implement a strategy in digital marketing. You will learn about the various areas of digital marketing, including the use of relevant social media channels. Additionally, you will discover how to plan, implement, and manage targeted advertisements and campaigns for these channels. A central component of the module is the establishment of a successful webshop and the associated know-how. Course content 1. Strategy Development in Digital Marketing • Goal Setting and Customer Journey • Digital Marketing with Search Engines and Social Media • Affiliate Marketing and Email Marketing • Content Marketing, B2B Marketing, and Cross-Media Marketing 2. Social Media and Legal Basics • Strategy and Corporate Content in Social Media • Owned and Paid Media, Change Management & Monitoring • Social Networks • Social Media Management 3. Basics of E-Commerce and Usability • E-Commerce and Usability • Sales Channels and Customer Journey • Online Sales Channels, Cross/Up/Down Selling • Pricing Strategy and Sales Funnel • Shopping Cart and Checkout Process 4. Data Analysis and Legal Aspects • Data Analysis in Digital Marketing • Legal Aspects and Data Protection • IT Security in Online Shops 5. Tools in E-Commerce • Tools in E-Commerce Thematic Positioning in Modern Online Marketing This area encompasses the strategic tools of digital marketing. Organic and paid visibility is built through Search Engine Optimization (SEO) and Search Engine Advertising (SEA), while inbound marketing specifically connects content marketing and email marketing (E-Commerce). Furthermore, audience targeting along the customer journey is deepened through social media marketing and influencer marketing. By means of precise targeting, wastage is minimized. The core of data-driven performance marketing consists of web analytics for conversion optimization, increasing lead generation, and utilizing affiliate marketing.

Upcoming dates

• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · München · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · München · Combined Learning