E-Commerce Marketing with AI: SEO and Performance

Course overview

E-Commerce + SEO + AI + Marketing This training course provides knowledge about the use of Artificial Intelligence in e-commerce marketing, including search engine optimization and performance marketing. Participants will learn to optimize digital marketing processes based on data and apply them strategically. Module 1: E-Commerce Marketing Module 2: Search Engine Optimization in the Digital Marketing Context Module 3: Data-Driven Optimization of Digital Marketing Processes !E-Commerce Marketing *E-Commerce Basics: Strategies, tools, and channels for successful online trading and digital marketing. *Google Ads & SEM: Search engine marketing to increase visibility and targeted outreach in e-commerce. *Webshop Optimization & UX: Improving customer experience and conversion rates in the online shop. *Analysis & Campaign Optimization: Using Google Analytics and reporting for data-driven performance marketing. !Search Engine Optimization in the Digital Marketing Context *OnPage/OffPage Measures: Structuring SEO strategies for technical and content-related website optimization. *Google Tools in Use: Utilizing Google Search Console, Google Analytics, and monitoring for performance evaluation. *Content & Keywords: Developing SEO content with a focus on visibility, relevance, and search engine optimization. *Technical Basics: HTML, WordPress, and SEO ranking factors for sustainable search engine placements. !Data-Driven Optimization of Digital Marketing Processes *Testing & Variants: A/B test designs, landing page tests, and conversion evaluation within performance marketing. *Marketing Automation: Integration of email marketing and SEM for process automation and audience targeting. *Shop & Platforms: Optimizing purchasing decisions and UX in e-commerce through targeted digital adjustments. *Analysis & Reporting: Collecting KPIs with Google Analytics, using data science for data-driven decisions. At the end of the training, participants will master the application of SEO techniques and performance marketing strategies using AI tools. They will be able to make data-driven decisions and optimize digital marketing processes.

Upcoming dates

• 2026-08-18T22:00:00.000Z · 2026-12-07T23:00:00.000Z · München · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Halle (Saale) · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Berlin · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Duisburg · Combined Learning