Introduction to Product Management

Course overview

In this course, you will learn about the role of the product manager - from organizational structures to personal levels - and understand what makes a product. We will provide you with the essential skills: product development, product lifecycle, market analysis, target audience identification, and positioning. You will learn how to apply the marketing mix with product design, pricing strategy, distribution, and promotion. Product communication and optimization will round out your knowledge. Product management is based on clear communication and a strong understanding of roles. With the Seven Golden Rules, we will equip you with valuable tools. Introduction to Product Management and Role Understanding Acting instead of Reacting System, Function, Role The Organizational Level Introduction to Product Management The Personal Level Product: Characteristics, Taxonomies, Philosophies Aspects of Product Management and Required Skills Product Development Product Lifecycle and Market Launch Market Analysis, Target Audiences, and Positioning Marketing Mix - Product Design and Pricing Strategy Marketing Mix - Distribution and Promotion Product Communication Product Optimization Success Factors and Communication in Product Management The Successful Product Manager Communication for Product Managers Seven Golden Rules

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-08-20T22:00:00.000Z · Burg bei Magdeburg · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-08-20T22:00:00.000Z · Stade, Niederelbe · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-08-20T22:00:00.000Z · Genthin · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-08-20T22:00:00.000Z · Kamen, Westfalen · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-08-20T22:00:00.000Z · Gardelegen · Combined Learning