Measuring Success and Controlling in the SEO Field

Course overview

The course provides knowledge in search engine marketing, SEO analysis, and SEO optimization. SEO Analysis and Data Analysis Conducting analyses for better SEO ranking Working with tools such as Google Search Console and Google Analytics Data analysis and performance metrics display in search engines Data security, data protection, and data management in the SEO field Search Engine Marketing and SEO Optimization Basics of search engine optimization to increase SEO ranking SEO content optimization, technical website improvements, and the role of relevant keywords Google and other search engines and their influence on SEO marketing Techniques for efficient SEO optimization Distinction between SEM and SEO Marketing Relationships between SEM (Search Engine Marketing) and SEO Search engine marketing as an element of website visibility in online marketing Strategies of SEO marketing and search engine advertising (SEA = Search Engine Advertisement) SEO marketing in the context of content marketing Big Data in the Context of the SEO Field The application of Big Data for effective SEO marketing Influence of Big Data on SEO analyses Online marketing strategies and integration of Big Data into SEO processes Optimizing SEO measures using Big Data The course offers insights into SEO analysis, search engine marketing, and the application of Big Data in SEO. Additionally, it covers the basics of SEM, SEO optimization, and data management. Our program is aimed at job seekers, career changers, short-time workers, rehabilitants, and newcomers with knowledge in online marketing, data analysis, and content marketing. In principle, the training is designed so that participants without specific prior knowledge can also work through the content.