Executive Leadership in Product Management

Course overview

Executive Leadership in Product Management 1. Introduction to Product Management: Definition and role of the product manager, overview of the product lifecycle, key competencies and qualifications for product managers 2. Market Research and User Needs: Conducting effective market research, analytical tools for identifying user needs, buyer personas and their application in product management 3. Product Strategy and Roadmapping: Developing a clear product strategy, creating and managing product roadmaps, prioritizing product features and requirements 4. Agile Methods in Product Management: Introduction to agile methods such as Scrum and Kanban, roles and responsibilities in the agile product team, iterative work and continuous feedback 5. Communication and Stakeholder Management: Important communication strategies for product managers, stakeholder analysis and management techniques, presenting and defending product ideas 6. Metrics and Success Measurement in Product Management: Defining KPIs for measuring product success, using data analysis for decision-making, feedback mechanisms for product optimization 7. Market Launch and Product Marketing: Strategies for an effective market launch, collaboration with marketing and sales teams, measuring success after the launch 8. Future of Product Management: Trends and developments in product management, preparing for future challenges, reflecting on personal growth goals in product management

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2027-02-17T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-09T22:00:00.000Z · 2027-08-08T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-09T22:00:00.000Z · 2027-02-17T23:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-08-08T22:00:00.000Z · München · Combined Learning