Expert in Technical Search Engine Optimization (SEO): Training to Become an SEO Manager

Course overview

We will show you how to achieve top rankings on Google and other search engines with minimal effort through search engine optimization and make your website relevant for AI search queries through Generative Engine Optimization (GEO). In the first part of the training, you will learn how Google works today and which ranking factors are currently important to convince the AI systems in modern search engines of your content. In the second part, you will learn step by step, using many practical examples and instructions, what measures you need to implement and which tools you need for that. The following topics are included: - Structure and functioning of search engines - SEO process and SEO goals - Keywords and keyword research - Content, webpage, site, server & domain - User-friendliness of pages (User Page Experience) - Backlinks - Social SEO, Semantic SEO, Shop SEO, Local SEO - Success control - Introduction to Generative Engine Optimization (GEO) - Certification as an SEO Manager

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-08-20T22:00:00.000Z · Fernunterricht
• 2026-08-16T22:00:00.000Z · 2026-09-03T22:00:00.000Z · Fernunterricht