Full-Stack Developer for Marketing-Driven Web Solutions (m/f/d)

Course overview

The Full-Stack Developer for Marketing-Driven Web Solutions designs and implements digital platforms that technically execute marketing strategies. They program frontend and backend systems for interactive websites, develop content management solutions, and integrate tracking tools for data analysis. Their core tasks include developing responsive web interfaces, implementing SEO measures, and technically executing growth hacking strategies. The developer works at the intersection of marketing and IT, optimizing digital customer journeys and developing technical frameworks for data-driven storytelling. They realize performance tracking systems to measure the success of marketing campaigns. Business Informatics in Marketing - Digital Brand Management & Growth Hacking • Understand and apply digital marketing & growth hacking • Successfully build & position digital brands • Acquire, retain & monetize customers with growth hacking • Reach target audiences & build communities with social media marketing • Successfully manage performance campaigns, Google Ads & conversions • SEO strategies for top rankings: From OnPage to Local SEO • Lead nurturing with emails: Automate retention & improve conversion • Content strategies for reach, community & brand loyalty • Practically use AI & automation: Content, campaigns, data • Measure performance & optimize campaigns based on data Digital Brand Communication - Brand Building & Storytelling with IT-Supported Solutions • Build brands digitally: Emotional branding & storytelling in the age of AI & the Metaverse • Brand identity in practice: From strategy to target audiences to brand voice • Digital storytelling in marketing: Create & tell impactful content • Digital content marketing: How to achieve visibility & brand loyalty • Create brand experiences with all senses: Design, sound & interaction • Tangible brands: How storytelling & community strengthen trust • Effective storytelling: Success metrics & optimization Web Development & Frameworks - Modern Approaches for Dynamic Web Applications • Web app architectures & RESTful API integration • Modern UI frameworks & accessible components according to WCAG 2.2 • Backend structures & API routing with OWASP standards • Data modeling & ESG-compliant storage solutions • CI/CD pipelines & container orchestration • Performance optimization & sustainable hosting • State management & internationalization • Monitoring, security & future trends in web development ------------------------------------------------------------------------------------------------------------------ Work with our career advisors to create your individual course plan ------------------------------------------------------------------------------------------------------------------

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2027-01-24T23:00:00.000Z · Bautzen, Sachsen · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-01-24T23:00:00.000Z · Ludwigsburg, Württemberg · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-01-24T23:00:00.000Z · Dortmund · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-01-24T23:00:00.000Z · Heidelberg, Neckar · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-01-24T23:00:00.000Z · Dortmund · Combined Learning