Graphic Design & Content Creation

Course overview

Course Objective The Graphic Design & Content Creation course covers the conception and implementation of visual and editorial content for digital and analog media. The aim is to convey methods of design, content production, and media-appropriate preparation. The course is embedded in the field of communication design with reference to digital publication processes. Formal, technical, and legal framework conditions for content creation are taken into account. Content Design Fundamentals: Color and shape theory, typography, layout principles, composition, as well as brand and style definitions; derivation of design systems and creation of simple style guides Content Planning and Editorial Work: Topic finding, editorial planning, format development, narrative and text-image coordination for various channels Image and Graphic Creation: Vector graphics, image editing, adaptation of templates, development of key visuals and social assets while considering file formats Moving Image and Short Formats: Planning, recording, and editing simple video and animation content, platform requirements, subtitling, and versioning Distribution and Publication: Channel-specific distribution, metadata, description texts, hashtags, publication processes, and content archiving Quality and Framework Conditions: Accessibility aspects, corporate design guidelines, copyright and usage rights, labeling obligations, and basic metrics for success control Learning Objectives - Analyzing layouts, color concepts, and typography based on defined design principles - Creating editorial plans and formats for specified channels including text-image coordination - Performing image editing and vector creation for the production of graphics and social assets - Developing short video or animation content including planning, editing, and versioning - Integrating corporate design guidelines, accessibility aspects, and legal requirements into design processes - Evaluating published content based on selected metrics and deriving concrete adjustment steps Career Prospects The course content is applicable in professional fields such as graphic designers in agencies or in-house teams with a focus on brand and layout development. Typical areas of activity include content creation for social media channels, including image editing, short videos, and asset adaptation. The course addresses content for activities such as social media management with a focus on planning and distribution of posts, as well as the role of media designer for digital and print with tasks in production and final artwork. Summary The Graphic Design & Content Creation course covers design fundamentals, editorial planning, and the production of visual and audiovisual content for various channels. In this training, processes from conception to publication are conveyed while considering technical and legal aspects. The topics taught relate to activities in graphic design, content creation, and social media management.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-11-25T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-11-17T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-24T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-16T23:00:00.000Z · Leipzig · Combined Learning