Graphic Design & Social Media

Course overview

Course Objective The Graphic Design & Social Media course addresses the design of visual content in the context of digital platforms. It covers the fundamentals of graphic design, the adaptation of layouts for different networks, and the connection of images, typography, and short text. The goal is to convey methods for producing platform-specific assets and for editorial planning. The course is situated in the field of digital communication and visual design. Content Introduction to the fundamentals of graphic design with a focus on composition, color concepts, typography, and visual language, as well as their application in square, vertical, and horizontal formats for social media. Conceptualization and creation of platform-specific assets, including feed posts, stories, reels covers, thumbnails, and banners, including format and resolution requirements. Workflow for content production: topic planning, mood boards, style guides, template development, file organization, and handovers to teams or service providers. Text elements and micro-content: headline setting, visual hierarchy, use of icons, pictograms, and callouts in static and animated graphics. Publication and distribution: upload parameters, alt texts, subtitle graphics, hashtag and tagging usage, as well as handling copyright, licenses, and citations. Evaluation and adjustment: basic metrics for image and graphic contributions, monitoring reach and interaction data, and deriving adjustments for subsequent rounds. Learning Objectives - Analyze layouts regarding composition, color impact, and readability for various platform formats. - Create social media assets such as feed graphics, story sequences, and thumbnails according to specified requirements. - Apply typography and color concepts to platform-specific templates, including exporting in suitable file formats. - Execute a workflow from topic planning through design to publication with versioning and handover. - Evaluate post metrics and derive specific adjustments for subsequent graphics. - Implement basic requirements for licenses, copyright, and source attribution in design practice. Career Prospects The course content is applicable in professional fields such as social media management with a focus on visual content and format adaptation for various platforms. Typical areas of activity include content creation and graphic production for corporate channels, campaigns, and editorial calendars. The course addresses content for roles such as junior graphic designer in social media teams or media designers with a focus on digital communication. Summary The Graphic Design & Social Media course covers the design and implementation of visual content for social networks, including format adaptation, workflow, and publication. This training provides foundational design principles, platform-specific requirements, and metrics for evaluating contributions. The topics taught relate to activities in social media management, content creation,…

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-11-25T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-11-17T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-24T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-16T23:00:00.000Z · Leipzig · Combined Learning