Innovative Digital Product Management: Value Creation and Business Models

Course overview

Value creation in digital product management: Innovative business models 1. Digital Business Models and Value Creation - Introduction to digital business models - Business Model Canvas and Value Proposition - SaaS and other pricing model strategies - Value proposition and competitive strategy 2. Product Development and Market Launch - Product development process - Market launch strategies - Customer retention and user experience - Agile methods and MVP development 3. Strategic Planning and Analysis - Competitive analysis (Porter’s Five Forces, SWOT) - Pricing model strategies and monetization - Development and validation of business models - Market research techniques for digital product management 4. Implementation and Ongoing Optimization - Feedback mechanisms and A/B testing - Continuous improvement of products and services - Customer retention through data-driven management - Value proposition and its adaptation

Upcoming dates

• 2026-08-03T22:00:00.000Z · 2027-04-04T22:00:00.000Z · Hamburg · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-04-11T22:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-04-11T22:00:00.000Z · Berlin · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-04-11T22:00:00.000Z · Köln · Combined Learning
• 2026-08-10T22:00:00.000Z · 2026-12-10T23:00:00.000Z · Berlin · Combined Learning